After long-term development, mould industry is currently in the rising period .In this stage, what way should the mold enterprise adopt to develop is becoming a positive thinking for each big mould enterprise.
The domestic mold industry is at the low end of mould industry in the world, it has to do with the low industry technology level and price war continued. Mold industry want to grow, must constantly increase the r&d funds, increase the technological content and produce products with core competitiveness. Increase the intensity of product research and development, can really change the competitive pattern.
Why there is always the domestic mold industry price war? There are a lot of mold industries in China currently, but all are not big, and are small mills, they don’t have any content of science and technology. Small mills’ products basically from copy, it leads to more and more homogeneity of mid-range mold. Mould companies facing overcapacity, inventory backlog problems. To improve sales, Mold enterprise will reduce the price of the products .A few mould companies reduce the price, eventually lead to the whole industry in trouble, enterprise’s profit is getting less and less .When profits continuously compressed, there certainly will no extra money for product research and development.
long time industry price war, can affect the whole industry .Mold enterprise in China should be improving technological content of products, change the current price competition to the competition of science and technology. From taking over market share and getting simple profit, to become co-share market and both win .it is believed that Chinese enterprises after the transformation of competition, the enterprise’s production level can significantly enhance, effectively get rid of vicious competition, enable the mold industry to higher level.